티빙의 존재감을 확장하고 대외 인지도를 강화하기 위해 영화제 기간동안 부산국제영화제와 콜라보레이션 하며 진행된 오프라인 캠페인 입니다. ‘TVING Highlights in Busan’ 라는 캠페인 메세지로 팝업-리셉션 이벤트-파티 세가지 오프라인 캠페인을 진행하였습니다.
This offline campaign was carried out in collaboration with the Busan International Film Festival during the festival period to expand TVING’s presence and strengthen its public brand awareness. Under the campaign message “TVING Highlights in Busan,” three offline activations were organized: a pop-up, a reception event, and a party.
Role : Visual Direction & design
Date: Mar. – Oct. 2024
Date: Mar. – Oct. 2024
BIFF Reception
오프닝 리셉션의 격조있는 분위기를 유지하고자 기존 키비주얼에서 조도를 낮춘 버전으로 제작, 외벽과 글램봇 존은 로고,컬러,LED 조명만을 활용하여 키비주얼을 간접적으로 전개하였습니다.
To maintain the sophisticated tone of the Opening Reception, I developed a low-luminosity version of the key visual. For the exterior walls and the Glambot zone, I implemented an indirect branding strategy, utilizing only the core logo, signature colors, and LED lighting to create a refined yet cohesive brand presence.
TVING X BIFF Off-Line Campaign (Reception)
Role : Visual Direction & Design
Date : Jul. – Oct. 2024
Contribution: 70%
Date : Jul. – Oct. 2024
Contribution: 70%
From Brand team, TVING
