티빙의 존재감을 확장하고 대외 인지도를 강화하기 위해 영화제 기간동안 부산국제영화제와 콜라보레이션 하며 진행된 오프라인 캠페인 입니다. ‘TVING Highlights in Busan’ 라는 캠페인 메세지로 팝업-리셉션 이벤트-파티 세가지 오프라인 캠페인을 진행하였습니다.
This offline campaign was carried out in collaboration with the Busan International Film Festival during the festival period to expand TVING’s presence and strengthen its public brand awareness. Under the campaign message “TVING Highlights in Busan,” three offline activations were organized: a pop-up, a reception event, and a party.
Role : Visual Direction & design
Date: Mar. – Oct. 2024
Date: Mar. – Oct. 2024
TVING After Party
파티의 분위기를 극대화하고자 Night 버전의 비주얼 제작, 공간은 강렬한 네온과 글로우 효과로 에너지를 간접적으로 전달, 야간 환경에서의 시인성을 높혀 브랜드 소재를 전개하였습니다.
To maximize the party’s electric atmosphere, I developed a dedicated 'Night-time' version of the key visual. I utilized intense neon and glow effects to indirectly radiate the brand's energy throughout the space, while strategically enhancing legibility to ensure the brand assets remained striking and distinctive in a low-light environment.
TVING X BIFF Off-Line Campaign (After Party)
Role : Visual Direction & Design
Date : Jul. – Oct. 2024
Contribution: 70%
Date : Jul. – Oct. 2024
Contribution: 70%
From Brand team, TVING
