드라마 <춘화연애담>은 TVING에서 새롭게 시도한 로맨틱 청춘 사극 입니다. 작품의 서사와 캐릭터의 개성을 시각적으로 극대화하기 위해 로고 디자인부터 포스터 아트디렉션까지 전 과정을 리드했습니다.
The Scandal of Chunhwa is a romantic youth historical drama newly attempted by TVING.
To visually amplify the story and the individuality of its characters, I led the full creative process, from logo design to poster art direction.
To visually amplify the story and the individuality of its characters, I led the full creative process, from logo design to poster art direction.
<춘화연애담> 대표 이미지는 티저, 메인 2종을 제작하였습니다. 특유의 고전적인 무드와 현대적인 감각이 공존하는 독창적인 비주얼을 설계하였고, 작품이 가진 에너지를 직관적으로 전달하는 데 집중했습니다.
For The Scandal of Chunhwa, I created two key visuals: the teaser and main posters.
I designed a distinctive visual direction that blends a classic historical mood with a contemporary sensibility, focusing on intuitively conveying the energy of the series.
I designed a distinctive visual direction that blends a classic historical mood with a contemporary sensibility, focusing on intuitively conveying the energy of the series.
Teaser Poster
Main Poster
TVING Original Drama <The Scandal of Chunhwa>
Role : Identification, Art direction
2025. 2
From Brand team, TVING
